Tag Archive | Saks Fifth Avenue

“Fashion Star”

The host and mentors for the designer contestants on Fashion Star.

The host and mentors for the designer contestants on Fashion Star.

The show “Fashion Star” represents much of my interest in fashion buying.  Seeing what designs and trends the buyers are looking for reflects what products are in Macy’s, Saks Fifth Avenue, and Express.The show mainly targets fashion designers, but without fashion buyers, the designers wouldn’t be known.  I watch the show in the eyes of the buyers.  It’s interesting what clothing pieces the buyers decide to buy for their stores.  Each piece represents their store’s brand.  Macy’s, Saks Fifth Avenue, and Express have very distinctive clothing that is known and kept sacred.

The designers need to design pieces that distinguish them from everyone else while finding a brand that would best suit each store and the upcoming season.

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